Help Forum

Help requested posted on 27th June 2019:

Sequential roadside safety campaign in city

I've run a variety of distraction/minimise "failed to look properly" road safety campaigns over 6 years or so.

I've access to Correx signs on lamposts, digital bus stop signs via CSR and bus stop posters, plus I sometimes pay for bus backs.

Has anyone tried sequential advertising - breaking up message/s to run along a route? What was your experience? I've got quite a few concerns/things I need to think about. This time I want to focus on drivers and cyclists - looking for and doing signalling before manouvreing around key junctions.

Keith Baldock

Reply to this request


Response posted on 28th June 2019 by:
Roy Brocklebank

E: roybrocklebank@talktalk.net
T:

Sequential roadside safety campaign in city

Think cyclist

Cyclist think

Cyclist think car

Think Cyclist think Turn


Response posted on 29th June 2019 by:
Rod King

E: rod.k@20splenty.org
T:

Sequential roadside safety campaign in city

So, you are thinking of running a series of sequential ads on boards on lamp posts which drivers will have to view and put together into a complete message. These will in particular ask drivers to focus on observing the road ahead and any cyclists on them.

Surely if you are to attract driver attention then you will have succeeded in creating the very distraction you are trying to avoid!


Response posted on 5th July 2019 by:
Keith Baldock

E: keith.baldock@brighton-hove.gov.uk
T:

Sequential roadside safety campaign in city

Thanks for replies - yes, recognise the possible problems as in original post but wanted to see if there was any actual research or examples of best fits/pragmatic approach on balance of risks.

Like your idea Roy - have you used it or seen it somewhere?


Post a response to the above help request by completing the form below:

Your name
Your email
Your telephone (optional)
Subject
My response is:
Captcha: