Publicity

Title: Think bikes (campaign)

Organisation: AA Charitable Trust
Date uploaded: 18th March 2014
Date published/launched: March 2014

The AA launched this campaign on the back of polls which suggest a vast majority of drivers find it hard to see cyclists and motorcyclists.

The AA launched this campaign on the back of polls which suggest a vast majority of drivers find it hard to see cyclists and motorcyclists.

In a recent AA-Populus poll of 17,629 drivers, 93% of respondents admitted they sometimes find it hard to see cyclists and more than half (55%) were often ‘surprised when a cyclist appears from nowhere’.

In a previous AA-Populus poll relating to the visibility of motorcyclists, the corresponding figures were 85% and 57% respectively.

As a result of these findings the AA, with support from British Cycling and The Motorcycle Industry Association, launched a national “Think Bikes” awareness campaign.

Initially one million free stickers are being distributed to drivers as a reminder to do a ‘double-take’ in their mirrors for cycles and motorcycles in their blind spots. The AA suggests that the cycle sticker is placed on the passenger’s side and the motorcycle one on the driver’s side.

The campaign also includes a YouTube film titled 'Now you see it', which features a naked cyclist (see link below).

The campaign was supported at its launch by the Olympic cyclist Chris Boardman and 20-time Isle of Man TT winner John McGuinness.

Free stickers will be available from all Halfords outlets and distributed by the police and directly to AA members in renewal and joining packs.

Think Bikes is part of the AA’s New Deal for road users campaign, under which all road users agree to stick to the rules of the road and treat each other with respect.

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