Vehicle technology

Title: Deal or no deal: Can incentives encourage widespread adoption of intelligent speed adaption devices?

Organisation: University of Leeds (Institute for Transport Studies)
Date uploaded: 11th April 2012
Date published/launched: April 2011

This paper explores drivers' preferences for two different types of intelligent speed adaptions given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach.

Purchase
Given the burden of injury, economic, environmental and social consequences associated with speeding, reducing road traffic speed remains a major priority. Intelligent speed adaptation (ISA) is a promising but controversial new in-vehicle system that provides drivers with support on the speed-control task.

In order to model potential system uptake, this paper explores driversí preferences for two different types of ISA given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach.

As would be expected with such a contentious issue, the analysis revealed the presence of significant variations in sensitivities and preferences in the sample. While a non-negligible part of the sample population has such strong opposition to ISA that no reasonable discounts or incentives would lead to them buying or accepting such a system, there is also a large part of the population that, if given the right incentives, would be willing or even keen to equip their vehicle with an ISA device

For more information contact:
Professor Mark Wardman
T: +44 (0)113 34 35349

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