Title: Deal or no deal: Can incentives encourage widespread adoption of intelligent speed adaption devices?
Organisation: University of Leeds (Institute for Transport Studies)
Date uploaded: 11th April 2012
Date published/launched: April 2011
This paper explores drivers' preferences for two different types of intelligent speed adaptions given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach.
In order to model potential system uptake, this paper explores driversí preferences for two different types of ISA given a number of alternative fiscal incentives and non-fiscal measures, using a stated preference approach.
As would be expected with such a contentious issue, the analysis revealed the presence of significant variations in sensitivities and preferences in the sample. While a non-negligible part of the sample population has such strong opposition to ISA that no reasonable discounts or incentives would lead to them buying or accepting such a system, there is also a large part of the population that, if given the right incentives, would be willing or even keen to equip their vehicle with an ISA device
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Professor Mark Wardman
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