Know the dangers (campaign)

Organisation: Shiny Side Up Partnership (SSUP)
Date of Launch: March 2021
Date uploaded: 12 May 2021

This social media campaign highlighting the most common causes of collisions involving motorcyclists proved popular among riders and drivers alike.

The 3D Know the Dangers campaign, devised by the East Midlands-based Shiny Side Up Partnership (SSUP) and funded by the Road Safety Trust, comprises seven short films and one longer film, which were shared on the SSUP social media platforms

The films deliver important safety messages applicable to both drivers and riders. To date, the first six films have been shared, covering issues including junctions and filtering.

To date (12/5/21) the films have been viewed more than 273k times.

Versions of the films without the safety messages have also been produced for educational and training purposes – along with a series of infographics.

Find out more about the campaign, and see the films, on the SSUP website:

https://shinysideup.co.uk/know-the-dangers/