Organisation:
Bristol Community FM (BCfm)
Amount Awarded:
£39,725
Project completed:
July 2026
Uploaded to Knowledge Centre:
28 July 2026
This was a project by BCfm Radio in partnership with University of the West of England, Avon & Somerset Police, and four other community radio stations across the West of England tackling road safety concerns in the region using the power of community radio.
The project raised awareness of road safety issues and made a difference by promoting safer behaviours among all road users, by delivering:
- Community Focus Groups – Gather targeted insights from diverse demographics to inform messaging.
- Engaging Radio PSAs – Produce a collection of radio announcements tailored to resonate with specific audiences.
- National Toolkit – Empower community radio stations across the UK with a comprehensive resource for developing effective road safety campaigns.
The project aimed to go beyond traditional road safety projects and campaigns by creating a sustainable model for positive change. By harnessing the unique reach and trusted voice of community radio, the group hoped to create a safer road environment for everyone in the West of England and inspire a national movement towards improved road safety.
Click on the link below for more information and to access the project toolkit:
https://www.roadsafetytrust.org.uk/small-grants-awarded/bcfm