Evaluation of the Driving Change Together Project

Organisation
Leeds Older People’s Forum

Amount awarded
£49,371

Completed
2024

Uploaded to Knowledge Centre
29 August 2024

The Driving Change Together (DCT) project, funded by the Road Safety Trust, ran from August 2023 until March 2024 and was led by Leeds Older People’s Forum (LOPF). DCT aimed to understand ‘what works’ to encourage older drivers in Leeds to consider and review their driving ability as they age. LOPF worked in partnership with the William Merritt Centre (WMC), and the Influencing Travel Behaviour (ITB) team at Leeds City Council and collaborated with the Older Drivers Forum. The DCT project was made up of the following core elements:

  • Consultation and co-production with older people on driving in later life and retiring from driving
  • Development of a behaviour change campaign to encourage older people to consider their driving capabilities
  • Delivery of the campaign through promotional events and activities The development and rollout of a Mature Driver Appraisal (MDA).

This independent evaluation aimed to explore the role and benefits of the DCT project and identify learning and improvements for the future. The following methods were used: review of project documentation; group and individual interviews with key partners; thematic data analysis.

Key benefits of DCT were:

  • Improved partnerships and collaboration across Leeds Raised profile of LOPF’s work on transport and older drivers
  • Older people gained increased confidence and reassurance through the MDA
  • MDA is well received by partner agencies identifying a need for further roll-out Generated insight into how to target future campaigns

Click the link below to view the final report:
https://www.roadsafetytrust.org.uk/small-grants-awarded/leeds-older-peoples-forum