Organisations: Institute for Public Policy Research (IPPR) & More in Common
Date of Publication: August 2025
Uploaded to Knowledge Centre: 2 September 2025
This research from the Institute for Public Policy Research (IPPR) and More in Common finds strong public backing for a bold national road safety target – and a willingness to make real changes to achieve it.
The findings highlight that safety is a top public concern, ranking ahead of speed or convenience, and second only to cost as a factor in people’s daily journeys.
The public supports a broad ‘safe system’ approach to road danger, including better crossings, safer school streets, and reduced speed limits.
A clear majority want the government to act: 56% support a ‘Vision Zero’ target to eliminate deaths and serious injuries on Britain’s roads by 2040, with just 13% opposed. This is true across supporters of all political parties, including Conservatives and Reform.
Support is even higher in London – one of the first cities in Britain to introduce a reduction strategy, and where TfL has introduced an extensive network of 20mph roads.
The public is ready to back meaningful policy changes – and even make trade-offs – to make roads safer. Some 87% of daily drivers say they would accept some form of delay to their typical journeys to make roads safer, challenging the assumption that safety measures will be unpopular with motorists.
Access the research via the link below:
https://www.ippr.org/articles/everyday-concerns-what-people-want-from-transport