Organisation: European Commission
Date of Publication: TBC
Uploaded to Knowledge Centre: 8 April 2025
Are road safety campaigns an efficient means to improve road safety?
To this question, we can answer positively and affirm that road safety campaigns are one tool used to enhance road safety, alongside measures like legislation, enforcement, education, driver training, and technical advancements.
These campaigns aim to raise awareness and foster a long-term, voluntary shift in attitudes and behaviours related to road use. By informing, persuading, and motivating individuals to rethink their beliefs and actions, road safety campaigns contribute significantly to safer roads for everyone.
Click on the link below for more information, including a recording of a webinar on this subject:
https://road-safety-charter.ec.europa.eu/content/how-run-effective-road-safety-awareness-campaigns