THINK! summer 2013 drink drive campaign

This £740,000 THINK! campaign deploys radio adverts, pub posters and an eye-catching online film to drill home the message that motorists face heavy costs if they drink and drive.

The campaign was launched in conjunction with plans by the Association of Chief Police Officers to carry out extra checks on motorists over the summer.

The campaign message is backed by the results of a survey which shows that two thirds of UK drivers would be devastated if they lost their car. In the survey, commissioned by the AA and conducted by Populus, 31% of motorists said they are at their happiest behind the wheel, and 16% of respondents rated having a car as the best thing in their lives.

When it comes to young drivers aged 18-24 years, 76% of respondents said that without a car they would find it difficult to see friends and do the things they love, and 88% would be devastated if they could not drive.