Organisation: ADAS Line
Date of Publication: April 2026
Uploaded to Knowledge Centre: 16 April 2026
Between January and March 2026, ADAS Line ran Google Ads campaigns targeting only generic ADAS calibration keywords: “adas calibration near me,” “adas calibration,” “mobile adas calibration.” No vehicle make or model appeared in any keyword targeting. All ads directed to a single homepage with a general enquiry form.
Over 90 days, 436 drivers submitted enquiries including their vehicle make and model, postcode, the event that triggered their problem, and in most cases a written description of their situation.
The brand-agnostic advertising design is central to this report’s value. Vehicle distributions, fault patterns, and regional data below were not shaped by the targeting. They reflect what UK drivers actually search for when they need ADAS calibration.
Summary of Findings:
- Volkswagen Group vehicles account for 40% of all calibration enquiries, despite zero make-specific advertising.
- 21% of drivers could not identify a cause for their ADAS failure. Warning lights appeared with no recent repair or accident.
- 14% of enquiries followed a windscreen replacement where the provider could not complete calibration.
- 49% of demand originates from body shop and garage customers referred after bumper, collision, or parts work.
- Every UK region is represented, with the strongest demand in the West Midlands, Greater Manchester, and London.
Click the link below to read the full report:
https://adasline.co.uk/research/uk-adas-calibration-report-2026/