Organisation: Kantar on behalf of DfT
Date of Publication: October 2021
Uploaded to Knowledge Centre: 18 November 2021
This social research project into the public perception towards e-scooters and their use was commissioned by the Department for Transport and carried out by Kantar.
This project consisted of a nationally representative survey, telephone interviews and an online community in which participants completed a series of qualitative research activities.
The two reports from the research study include fieldwork for the:
- Nationally representative survey that took place in January 2020
- Telephone interviews and online communities that took place between March and June 2020
The key findings of the research were that:
- There was a moderate level of knowledge of e-scooters
- Legislation, regulation and education could increase public acceptance and interest in using e-scooters
These finding will be used to feed into and shape the national e-scooter trials, which started in July 2020.
Access the report via the gov.uk website: