Organisations: Cycling Scotland & Police Scotland
Date of Launch: May 2023
Uploaded to Knowledge Centre: 15 June 2023
This campaign, which ran from early March to mid-June 2023, set out to make roads safer for Scotland’s cyclists, by raising awareness of the legal passing distance and the responsibility of drivers to safely overtake.
Developed by Cycling Scotland and supported by Police Scotland, the ‘Give Cycle Space’ campaign carries the tagline ‘Leave Space for a Life’.
Visuals of people cycling from a driver’s viewpoint aim to humanise the person on the bike, with the television ad showing footage of the friends, family and loved ones of the person cycling.
A dangerous overtake shows the risk that drivers take when they don’t give the required passing distance stated in the Highway Code of at least 1.5 metres.
The campaign – which ran on television, radio, online and on buses – was funded by Transport Scotland.
A survey, published to coincide with the campaign launch, showed that 97% of drivers agree that those who drive too closely to people cycling are putting lives at risk
However over a third admit that they don’t think of cyclists as a person, being more focused on getting past them and getting on with their journey.
Click on the link below to find out more about the campaign