Organisation: Department for Infrastructure (NI)
Date uploaded: 24th March 2015
Date published/launched: March 2015
The DOE Northern Ireland launched this “emotive and thought-provoking” television campaign to highlight motorcyclists’ vulnerability.
The campaign, which ran on television from 10-31 March 2015 and was supported by cinema and online activity, has two key messages.
The first film, “Bike Speed”, urges bikers to think about the emotional wreckage they will leave behind if they speed. The core message to motorcyclists is, “it’s not just you who crashes”.
The second, “Biker Aware”, aims to encourage drivers to focus on taking care when turning right and emerging from minor roads. The core message to drivers is, “take another look”.
For more information contact:
External links: