Think! Don’t ride too fast


Organisation: Transport for London
Date uploaded: 25th March 2015
Date published/launched: March 2015


Transport for London launched this campaign in a bid to reduce the number of motorcyclists killed or seriously injured in the Capital.

TfL says a high proportion of collisions involving motorcyclists involve the rider going too fast for the road conditions or losing control, with no other vehicle involved. The campaign aims to highlight this by reminding riders of the importance of travelling at an appropriate speed for the road they are on.

Riders are encouraged to ‘Think! Don’t ride too fast’ through a series of film clips in cinemas and on social media, which “show the potentially tragic consequences of not riding at a safe speed”.

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