Organisation: National Highways
Date of Launch: November 2023
Uploaded to Knowledge Centre: 8 November 2023
National Highways has launched a new phase of its long-term campaign that demonstrates to drivers how to prepare for long journeys.
The TRIP campaign aims to encourage drivers to plan their journey in advance, including all necessary vehicle checks, as well as factoring in rest stops before they set off on any long or significant journey during autumn and winter seasons.
The TRIP checklist is based on four key principles:
- Top–up – fuel, oil and screen wash
- Rest – take a rest break every two hours
- Inspect – check tyre pressure and tread
- Prepare – have a plan for all weather conditions
The autumn focus is now live on Facebook, X, Instagram, and LinkedIn. On 24 November, the creative will change to winter messaging.
A stakeholder toolkit is available, with a range of assets that can be used on social media channels, websites, blogs or newsletters.
Read more about the TRIP campaign:
Access the campaign toolkit: