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A previous help forum item was on new standards for helmets to take into account e-bikes etc. We’re about to launch an e-scooter trial rental scheme in Brighton – also having dodgy e-bikes etc active in the city. There is targeted enforcement but capacity limited by police. Given where we are – lack of government progress on clear progressive legislation etc – I want to run a risk minimisation campaign encouraging helmet use on 2 wheelers. We used behaviour change to develop a cycle helmet one a while ago but I’d be extremely interested in if others have run a campaign – what works and what doesn’t
Especially interested if you’ve run a campaign on the rental bikes / scooters.
I’ve not enough funding to subsidise helmets etc but am up for commercial discounts etc – anyone tried?
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