Organisations: Scottish Government, Road Safety Scotland & Police Scotland
Date of Publication: January 2026
Uploaded to Knowledge Centre: 21 January 2026
Authorities in Scotland launched this gaming-themed campaign to tackle speeding among young drivers.
Data shows that around one in five newly qualified drivers are involved in a collision within the first year behind the wheel, while nearly one in three drivers killed while speeding are aged 16-25 years.
The campaign ran across TV, streaming services, cinema, outdoor and digital advertising, with support from influencers, football and rugby partnerships.
It reminds young people that unlike their favourite games, there are no second chances on real roads and the consequences of dangerous driving can be devastating.
The campaign also highlights the tougher legal penalties for drivers in the first two years after passing their tests.
Click on the link below for more information about the campaign: