Organisations: National Young Rider Forum & Agilysis
Date of Publication: March 2021
Date Uploaded: 14 April 2021
The National Young Rider Forum (NYRF) is a group of road safety professionals which includes representatives from MCIA, MAG, local authority road safety teams, police forces, fire & rescue and road safety partnerships from across the country.
Before developing or delivering any new interventions targeting young riders, the Forum decided to commission research to understand the attitudes, behaviours, needs and preferred methods of communication of young riders. The aim of this research project is to inform, inspire and drive appropriate road safety activitiesand to assist practitioners to deliver effective, consistent interventions.
The research is multi-phased, combining an understanding of the problem through analysis of collision data with insights from young riders themselves. The latter feedback was collected through an online survey and virtual interviews (due to the Covid-19 pandemic, the interviews took place remotely via Zoom).
The findings provide the NYRF with information on how and why young riders are at risk of collision involvement, and an understanding of the motivations of young riders and what they need, in terms of support.
Deep learning segmentation of survey results was undertaken to group motorcyclists into clusters, based on their questionnaire responses. The clusters can be used to target different types of young motorcyclist, tailoring to their specific needs.
Download the report from the Shiny Side Up website: