Organisation: Brake
Date of Publication: September 2025
Uploaded to Knowledge Centre: 8 October 2025
This report demonstrates clearly that people want themselves, their families and the people they share the roads with to be safe. It also reveals a widespread lack of understanding about the life-saving features that are available on many vehicles on UK roads.
A clear majority (87%) of drivers surveyed say the safety rating is important or very important to them when choosing a new vehicle. In addition, 66% of drivers are willing to pay more for safety features that protect people inside the car, while 51% are willing to pay to protect people outside the car.
Although drivers say they value safety, 18% are unsure what safety features their car has, and 22% wouldn’t feel confident when using these features.
The report calls on government to adopt the latest Vehicle General Safety Regulation (GSR2) updates to the existing GB Type Approval Scheme, with minimum performance criteria for Advanced Driver Assistance Systems (ADAS) in line with GSR2. 4,5.
It also calls for regulation to standardise the terminology used to describe vehicle safety features, to prevent confusion and enable consumers to understand and compare safety benefits.
Click the link below to access the full report:
https://www.brake.org.uk/files/downloads/Reports/Brake-Vehicle-safety-technology-Report_FINAL_For-web.pdf?v=1759305635